Human influencers are so 2020.
Striving to push the boundaries of broadcast channels digital presence, TNT Channel decided to give birth to Anna: Russia first digital influencer.
As the Art Director of the channel, I was given the ambitious task of transforming a marketing pitch into a person.
Teaming up with an uber talented ensemble cast of illustrators, costume designers, photographers and photo retouchers, TNT Design provided the technical team with a solid visual brief to develop their 3D model and rigs.
Fashion design had a critical role in the challenging task of communicating Anna's personality through her style.
The inspiring work of costume designer Alina German allowed Anna to take over the instagram catwalk with a set of pop, colourful and trend savvy outfits.
An outstanding trio of illustrators (Diana Kuksa, Karina Ias, Irina Nikolaeva) brought Anna prototypes to life.
Their individual artistic vision gave her not only a face, but a soul — blurring the line between human and digital brand ambassadors.
Photography guidelines for content creators were also defined. From location scouting to visual story telling — we crafted a unique aesthetics for Anna's instagram feed.
Finally, Anna was taken from the 2D world of (digital) ink on paper to the 3D world of video by the cutting edge work of TNT technical partner — Malivar.
Telekanal TNT - Moscow - © Copyright 2021
TNT Design
TNT Marketing
Celebrating Chinese St. Valentine’s Day with the launch of a limited edition of the iconic shoe.
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Animated digital illustrations for Wellness Holding website.
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Supporting the rollout of a B2B software, empowering Moncler store managers and sales departments worldwide.
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Identity for a social-media first climate change awareness campaign by Connect4Climate
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Logo and theatrical posters for Mental, the critically acclaimed dramedy series created by Aleksandr Doulerain.
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Redefining the design strategy of the flagship entertainment channel of the media holding.
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A collection of logos and wordmarks developed throughout the years.
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Everyday life can be extraordinary, if you look it through the eyes of Real Time.
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Helping Italy's 3rd broadcasting company to establish an umbrella brand for their 7 free to air channels.
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Rebranding the first native digital channel on free to air market.
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Refreshing one of most beloved youth brands across 60 countries.
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Launching world class film company free to air TV channel and establishing an international brand for the small screen.
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