Supporting the rollout of a B2B software, empowering Moncler store managers and sales departments worldwide.
Moncler Monclient 3.0 is a B2B software that supports the store management and streamlines the business operations. The rollout of a new version of the software needed an internal campaign to generate awareness within the company sales departments.
The challenge was to communicate a B2B software in a language relevant to the fashion brand culture and attitude. The solution is a dynamic design, composed by geometric decorations abstracting the Moncler monogram and complimenting the brand signature stripes. The brand identity reflects the personality of the brand and the features of the software product at the same time — communicating unlocked potential, growth and action.
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